Tassal Group Limited (“Tassal”) has completed its acquisition of MPA Fish Farms Pty Ltd and MPA Marketing Pty Ltd (“MPA”), which operate Australia’s only ocean-based barramundi farm at Cone Bay, Western Australia. This secures the future of more than 50 local jobs in the Kimberley region.
Tassal is Australia’s largest vertically integrated seafood grower, processor, marketer and seller with nearly 2,000 people employed across Australia. Tassal remains focused on its purpose of ‘Sustainably Feeding Tomorrow’ and is delighted to add barramundi to its ever- growing list of products.
Tassal believes in sustainably produced food, through responsibly harnessing the nation’s precious water resources and playing its part in ensuring a prosperous, healthy planet for future generations.
Tassal is now part of Cooke Inc., one of the largest global aquaculture and seafood family of companies, producing salmon, sea bass, shrimp/prawns, and harvesting several wild fisheries species. Cooke’s core purpose is to ‘cultivate the ocean with care, nourish the world, provide for our families, and build stronger communities.’
Tassal Managing Director and CEO Mark Ryan said he looked forward to adding Australian ocean-farmed barramundi to the business.
“Tassal has turned around both the salmon and prawn industries in Australia before and has the skills and capabilities to apply the same learnings and intellectual capital to do this for the MPA companies and the wider barramundi industry in Australia,” he said.
“We are excited to bring world-class engineering, technology, innovative equipment, and 36 years’ experience in aquaculture to operating this barramundi farm.”
Tassal will have a head-start by leveraging excellent existing relationships with retailers across Australia to reinforce the reputation of West Australian barramundi as a premium product. MPA currently produces around 1,600 tonnes of barramundi annually in Australia.
“Once operations are consolidated, we will look at growth opportunities. This is a huge win for Northern WA, and a win for local jobs and investment. At Tassal we work in regional areas across the country and are committed to working closely with traditional owners and the local community,” Mr Ryan said.
Tassal branded barramundi is due to hit the market in November 2023 just in time for an Australian summer.
To learn more about Tassal and our commitment to sustainability, please visit: https://tassalgroup.com.au